Social Media Professor

There’s a lot of “communication” going on these days but are we making our point. Here’s what happens when everyone wants to have a “voice.”

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Brian Solis’ anatomy of a social media press release.

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The Conversation Prism, originally uploaded by b_d_solis.

Confused about Social Media possibilities? Brian Solis makes it crystal (and colorfully) clear. Now you can start with the end in mind, match it to the Conversation Prism, and focus on engaging in the conversation. The key is focusing on the PEOPLE part of the conversation as quickly as possible, not the technology.

Though she’s promoting another social media entrepreneur it is well worth reading for the philosophy she espouses. The promotion is also legit.

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In honor of Keith’s birthday today, here’s a review of his now famous book Never Eat Alone.

People who know lots of other people win. Keith Ferrazzi tells how he got to know lots of people and how they helped make him widely successful at Deloitte and then Starwood Hotels and then YaYa Media (sold to Yahoo!) and now as a marketing and sales consultant.

It’s amazing to me how many best-selling books simply present what should be basic common sense. As the old saying goes, maybe common sense ain’t so common.

Never Eat Alone is a mixture of how-to and basic life philosophy. You could have thought of it yourself. The difference between you and me and Keith is, Keith actually took the time to put the words on paper.

The BIG IDEA:
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John addresses the bottom-line mental transformation corporations must pursue if they are to have any hope succeeding in the social media space.

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Social Presence Tools, originally uploaded by fredcavazza.

Frederic Cavazza has a brilliant mind—he’s organized the social web into PICTURES; now I understand it a little better.

You should browse through Frederic’s photostream and then do a search for him on Flikr to see his many presentations on social media. Good stuff. [trey pennington]

In another great post Chris says, “Social Media Lets You Go Wide, But YOU Have to Make it Go Deep: The tools we use to create social media: blogging, podcasting, video, social networks, etc, are great at building potential relationships, growing community, serving an audience, helping people find your business, and several other things.
BUT…”

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Chris did the hard work of organizing social media articles into useful categories to give you a competitive edge.

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Great comprehensive article identifying social media options. The chart is particularly helpful.

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